Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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SEP 2006

This Web TV Is for You, Especially if You're a Male Aged 21 to 34

New York Times, September 6, 2006 — IF Anheuser-Busch has its way, it may not be long before consumers start insisting ''I want my BTV.'' That's ''BTV'' as in Bud TV, an online entertainment network that Anheuser-Busch, the nation's biggest brewer, is preparing to introduce the day after Super Bowl XLI is played in early February. The network, which will be on a Web site that will have the bud.tv address, accelerates a push by Anheuser-Busch into the business of providing program content.

Category: New Media Marketing
Tags: Budweiser, Marketing Tactic, Video

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