Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›
FEB 2007

Girl Scouts Take Cookies Into Digital Age†

You Can Even Search by ZIP Code!

Advertising Age, February 21, 2007 — After 90 years of shilling Thin Mints door to door (and at card tables set up in the local grocery store, Wal-Mart, etc.) the Girl Scouts are going digital to promote their annual cookie drive, blanketing all the websites de jour — YouTube, Grouper, Friendster — and racking up the friends on MySpace.

Category: New Media Marketing
Tags: Girl Scouts, Online Marketing

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