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FEB 2007

Paul Pressler's Fall From The Gap

Hailed on his arrival, the former CEO is now viewed as "the wrong guy at the wrong time"

BusinessWeek, February 26, 2007 — When Paul S. Pressler arrived as the chief executive officer of Gap Inc. (GPS ) in the fall of 2002, he was exactly what the board wanted--or at least what it thought it wanted. The polished, good-looking Disney veteran was a hard-nosed operations wizard, not a dreamy fashion junkie. He seemed to be just the man to restore discipline to the floundering company.

Categories: Brand Strategy, Brand Blunders
Tags: Gap, Growth, Research

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