Marketing Factoids

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  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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FEB 2007

Clorox Mixes Bleach and Chocolate -- in a Telenovela†

Advertising Age, February 19, 2007 — The next blockbuster Spanish-language telenovela is a dramatic tale of passion, betrayal, tragedy — and Clorox. Telemundo's "Dame Chocolate" ("Give Me Chocolate") will launch in mid-March with Clorox so tightly integrated into the soap opera that plot twists and characters' lives literally hinge on the effectiveness of the brand's products.

Category: Marketing Strategy
Tags: Clorox, Product Placement

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