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FEB 2007

Mini Builds Expansive Campaign Around Quirky Webisodes†

'Hammer & Coop' Blitz Covers Traditional, Nontraditional Landscapes

Advertising Age, February 20, 2007 — Taking a lesson from parent BMW, Mini USA is introducing a series of online short films that track the adventures of a character named Hammer and his sidekick Coop, a Brit-speaking Mini.

Categories: New Media Marketing, Marketing Strategy
Tags: BMW, Mini, Online Marketing, Video

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