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FEB 2007

The Innovation Backlash

A chorus of voices is calling for an end to the hype—and a focus on the fundamentals that drive real bottom-line-boosting innovation

BusinessWeek, February 12, 2007 — In one 30-second TV spot, former Ford Motor Chairman and Chief Executive Bill Ford used the word "innovation" almost once every eight seconds. "If you look at the Ford Motor Company, innovation has driven everything we've done," Ford said in the opening of the ad, which ran from late 2005 into 2006. The repetitions came to feel like a mantra as he concluded, "Innovation will be the compass that guides this company going forward." That campaign has by now been abandoned.

Category: Innovation
Tag: Ford

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