Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
FEB 2007

T-Mobile CMO Resigns†

Butler Touted Customer Service, but Carrier Struggled to Keep Subscribers

Advertising Age, February 15, 2007 — T-Mobile USA's chief marketing officer, Mike Butler, has resigned. A spokesman for the wireless carrier said Mr. Butler was in route to the T-Mobile sponsored NBA All Star Game in Las Vegas and could not be reached immediately for comment. The spokesman declined to discuss the reasons for Mr. Butler's departure. He said a successor has not been named.

Category: Marketing Strategy
Tags: T-Mobile, CMO

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article