Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
APR 2006

Persona Rooms: What, Why, and How†

Forrester, April 5, 2006 — Design personas help companies create a shared understanding of the most important attributes and goals of their most important users, enabling more focused effective design interfaces like websites and phone systems. Persona rooms recreate the living spaces of personas, providing a new, highly accessible level of insight for all stakeholders on the design team.

Categories: Innovation, Customer Experience
Tag: Customer Targeting

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