Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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FEB 2007

Travelers Reunites With Red Umbrella†

Buys Back Logo From Citigroup After Nearly a Decade

Advertising Age, February 13, 2007 — In an attempt to shoo away the ducks, geckos, cavemen, good hands and good neighbors bombarding its would-be customers, Travelers Insurance has repurchased its signature red umbrella from Citigroup.

Category: Brand Strategy
Tags: Citigroup, Travelers, Advertising, Logo

Related Factoid

Insurers spent twice as much on ads in 2005 than they did five years earlier.

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