Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
FEB 2007

Boutique Backlash: Rethinking Ultra-Chic Hotels†

Owners Push Comfort, Service As Some Guests Start to Shun Too-Hip Bars, Worn Furniture

Wall Street Journal, February 13, 2007 — The W Chicago City Center has a stylish lobby and chic guest rooms, with 350-thread count sheets and marble bathrooms. But it doesn't have a bar Frank Bynum feels comfortable in, or even a phone he can understand.

Categories: Brand Strategy, Customer Experience
Tags: W, Westin, Hotels, Luxury

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