Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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FEB 2007

You're Fired. Now What?

Forbes, February 5, 2007 — Kevin Rollins can't be feeling good about himself. After two years at the helm of PC maker Dell, he resigned last week, and founder Michael Dell took the CEO job. Rollins' story is an old one: The founding entrepreneur retires, and the new chief executive just can't make the company work. Robert Nardelli, the recently-ousted chief of Home Depot, also struggled when he took over from the company's co-founder, Arthur Blank, in late 2000.

Category: Brand Strategy
Tags: Dell, Home Depot, Personal Brands

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