Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›
FEB 2007

Marketers Need Complex Maps

Government-Inspired TechnoGovernment-Inspired Technology Would Enable Consumer Targeting That's 99% Accuratelogy Would Enable Consumer Targeting That's 99% Accurate

CMO Strategy by AdAge, February 5, 2007 — With an average lifespan of fewer than 24 months and enormous pressure to measure and improve return on investment, chief marketing officers now more than ever require robust technologies that can assist in customer acquisition and retention.

Categories: New Media Marketing, Marketing Strategy
Tags: GM, Customer Targeting

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article