Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
JAN 2007

Bring Out Your Dead: Crispin Resurrects Orville Redenbacher†

How Not to Sell Popcorn 101

Advertising Age, January 16, 2007 — First I'd like to say that I'm not a typical Crispin hater (i.e., a jealous creative who wished I could have a shot to do work like that), but the agency has crossed the line with its new spot for Orville Redenbacher.

Category: Brand Blunders
Tags: Orville Redenbacher, Advertising

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