Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
FEB 2007

Great Scott! K-C Value Brand Reaches $1 Billion in Sales†

Lessons From the Latest and Least Likely Member to Join the Club

Advertising Age, February 5, 2007 — In the panoply of billion-dollar package-goods brands, the newest may well be the lowliest. Kimberly-Clark Corp.'s Scott brand reached $1 billion in U.S. net sales for the first time in 2006, after leading the category since 2002 with a 7% annual growth rate.

Categories: Brand Strategy, Marketing Strategy
Tags: Kimberly-Clark, Scott, Growth, Repositioning

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