Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
FEB 2007

Radio Listeners Don't Change Dial During Ads†

New People Meter Data Indicate Stronger-Than-Expected Retention Rate

Advertising Age, February 12, 2007 — Radio has been flat in revenue and declared the least engaging medium in recent years, but new electronic measurements and surprising statistics may help the medium rebound quicker than expected.

Categories: Marketing Strategy, Marketing Effectiveness
Tag: Marketing Effectiveness ROI

Related Factoid

Radio commercial breaks have a 92% retention rate - Coleman Insights

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