Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
FEB 2007

GM Cuts $600 Million Off Ad Spend -- Yes, Really†

Automaker Says it's Less Than TNS Reported, but Media Owners Still Got Burned

Advertising Age, February 12, 2007 — GM slashed ad spending by more than $600 million last year, a drop so stunning it should convince even the staunchest doubters that the age of mass-media marketing is going the way of the horse and buggy.

Categories: Marketing Strategy, Marketing Effectiveness
Tags: GM, Marketing Effectiveness ROI, Media Mix

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