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FEB 2007

McDonald's 24/7

By focusing on the hours between traditional mealtimes, the fast-food giant is sizzling

BusinessWeek, February 5, 2007 — It is 3:36 a.m. Thursday at McDonald's in Garner, N.C., a bedroom community just beyond the city limits of Raleigh. Although the town's taverns closed more than an hour ago, the last clubgoers are straggling home. Their cars barrel by ones driven by waitresses, commercial cleaners, musicians, nurses, and computer analysts heading home from work.

Category: Brand Strategy
Tags: McDonalds, Growth, Repositioning, Retail Design

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