Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
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FEB 2007

Rolls works hard on its soft sell†

Financial Times, February 6, 2007 — Premium car companies often like totalk about making every customer count. When Rolls-Royce Motors does so, it is difficult to doubt its sincerity. The British super-luxury marque, owned by Germany's BMW, sells barely 800 cars a year.

Category: Marketing Strategy
Tags: Rolls Royce, Customer Targeting

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