Marketing Factoids

  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
  • Nearly four out of 10 online merchants surveyed used social networks source ›
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FEB 2007

Road to Digital Dialogue Filled With Potholes†

At iMedia: Marketers Debate Opportunities, Pitfalls of Consumer-Generated Content

Advertising Age, February 7, 2007 — The iMedia Brand Summit in southwest Florida this week focused not on the art of digital marketing but on the art of digital conversation, a timely topic after the Super Bowl aired three consumer-generated ads.

Categories: New Media Marketing, Brand Blunders
Tags: Hewlett Packard, Microsoft, Southwest, Unilever, Wal-Mart, Buzz & Viral Marketing, CGM - Consumer Generated Media, Online Marketing

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