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FEB 2007

Burger King of Cool?

USA Today, February 7, 2007 — Burger King is desperately seeking pop culture's holy grail: to be cool. So cool it can sell more than 3 million Burger-King-branded Xbox video games in two months. So cool that The King, its masked icon-with-attitude, showed up in Jay Leno skits 17 times in two months.

Category: Brand Strategy
Tags: Burger King, Brand Identity & Positioning, Growth

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