Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
FEB 2007

Microsoft's Vista Debut Wasn't Nearly So "Wow"

New York Times, February 5, 2007 — Television commercials for Microsoft's new Vista operating system show a spaceship taking off, a reindeer appearing in the middle of a suburban neighborhood and a man holding a piece of the Berlin wall.

Category: Marketing Strategy
Tags: Microsoft, Launch Strategy

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