Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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FEB 2007

Super Bowl ads increase sites' market share of visits

DMNews, February 8, 2007 — Snickers.com and BudLight.com received the largest market share increase of Web site visits on Feb. 5 following their Super Bowl ads when compared to other brands advertising during the big game, according to online competitive intelligence service Hitwise.

Category: Marketing Strategy
Tags: Budweiser, Snickers, Advertising, Marketing Effectiveness ROI

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