Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›
FEB 2007

Belgian Retailer's Unique Billboard Buy Promotes Father's Day Deal†

Buy-One-Get-One-Free Offer Uses Different-Size Outdoor Ads for Dads and Sons

Advertising Age, February 8, 2007 — C&A was running a Father's Day promotion to encourage sons to purchase something a bit different for dad. The offer was that anyone who bought a T-shirt, swimming shorts or pajamas for dad got their own item, identical in every way but size, for free.

Category: Marketing Strategy
Tags: Marketing Tactic, Outdoor

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