Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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FEB 2007

Home Depot Gets a Fresh Coat of Less-Glossy Paint

New York Times, February 8, 2007 — For six years, it was a perk that Home Depot’s chief executive, Robert L. Nardelli, could not do without: a catered lunch for his top deputies, served daily on the 22nd floor of the company’s headquarters in Atlanta.

Category: Brand Strategy
Tags: Home Depot, Repositioning

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