Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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FEB 2007

Car Talk: Ford Listens in on Consumers' Online Chatter†

Information From BrandIntel May Influence Everything From Ads to Customer Service

Advertising Age, February 5, 2007 — Ford is joining the ranks of marketers realizing listening is as big a part of their jobs as talking. The automaker is the latest to join the search for unvarnished consumer comment online as it today finalizes a contract with BrandIntel, a unit of Bandimensions, Toronto, to track internet chatter about its Ford, Lincoln and Mercury brands in the U.S. and the Ford brand in Europe.

Category: New Media Marketing
Tags: Ford, Buzz & Viral Marketing, CGM - Consumer Generated Media

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