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AUG 2006

Marketing Reality Check: Blogs, Pods, RSS†

The Reach Most Marketers Crave Still Comes From TV, Print and Internet Ads

Advertising Age, August 20, 2006 — Digital properties may be VC darlings, hot on Wall Street and coveted by advertisers. But try telling that to Dave and Jean Bretzlauf, 57-year-old accountants in a well-to-do-suburb of Denver.

Category: Marketing
Tags: digital marketing, Mobile, Online Marketing

Related Factoids

7% of American adults write blogs and 22% read them; about 8% listen to podcasts and 5% use RSS feeds - Jupiter Research
92% of brand conversations were taking place offline -- far more than the commonly assumed rate of 80% - Keller Fay
Only 1% of the country's 210 million mobile-phone subscribers said they choose service providers based on entertainment options - Jupiter Resarch

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