Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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FEB 2007

Building A Megabrand Named Dwyane

How Dwyane Wade of the Heat is rewriting the rules of sports marketing

BusinessWeek, February 12, 2007 — Practice is over at American Airlines Arena, and Dwyane Wade takes a minute to explain how he's putting his touch on a new mobile phone. The All-Star guard for the Miami Heat and a self-proclaimed budding businessman is helping wireless carrier T-Mobile USA Inc. (DT ) design a limited-edition Sidekick, the texting device/cell phone beloved by twentysomethings.

Category: Brand Strategy
Tags: T-Mobile, Partnership Branding, Sponsorship

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