Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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FEB 2007

Dusting Off The Taurus

Forbes, February 6, 2007 — Ford Motor is about to dust off the once-proud Taurus nameplate and put it on the slow-selling Five Hundred sedan, proving that a change at the top doesn’t necessarily lead to clearer thinking.

Category: Brand Strategy
Tags: Ford, Naming

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