Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›
FEB 2007

Forget Message Boards. Wikis Are Where It's at†

T-Mobile, eBay, Others Embrace Tool as a Way to Connect With Consumers

Advertising Age, February 5, 2007 — Marketers have added another item to the multichannel checklist: wikis. A wiki, popularized by the community-created encyclopedia site Wikipedia, is an easy way for a group of users to collaboratively author content.

Category: New Media Marketing
Tags: eBay, T-Mobile, CGM - Consumer Generated Media, Marketing Tactic

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