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JAN 2007

How Consumers Help Build A Brand's DNA†

Adweek, January 29, 2007 — When your marketing asks consumers to share what they think about your brand, you better be ready to change it in ways you hadn't counted on. Tweaking products to make them more usable isn't only for the clever folks in R&D anymore. I

Categories: Brand, Innovation
Tags: Apple, Dice.com, Mini, Netflix, P&G, Turbo Tax, Buzz & Viral Marketing, Consumer Insights, Event & Experiential Marketing, Research

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