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FEB 2007

Spanish Television Reigns as King Of Product Plugs†

It's Hard to Tell Where Shows Stop and Ads Begin; In 3 Hours, 105 Mentions

Wall Street Journal, February 2, 2007 — McDonald's Corp. and General Motors Corp. wanted to plant upbeat references to their products in the script of Spain's top-rated television show, "Aqui no hay Quien Viva" ("No One Can Live Here"). In Spain, the world capital of TV ads and plugs, the writers were more than happy to oblige.

Category: Marketing Strategy
Tags: Advertising, Product Placement

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