Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
FEB 2007

J.C. Penney is channel agnostic: CEO at Shop.org’s FirstLook

DMNews, February 2, 2007 — The inevitable death of companies that do not evolve was the rallying cry of J.C. Penney chairman/CEO Mike Ullman, yesterday’s morning keynote speaker at Shop.org’s FirstLook conference.

Category: Brand Strategy

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