Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JAN 2007

Marketers Can't Buy Buzz†

Advertising Age, January 31, 2007 — The Beatles said you "Can't buy me love," but marketers' version of that refrain is closer to "Can't buy me buzz."

Category: New Media Marketing
Tags: Coke, Buzz & Viral Marketing

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