Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JAN 2007

Only the Strongest CMOs Will Survive

Senior-Level Marketers Must Anticipate and Embrace a Massive Reinvention of the Marketing Function

CMO Strategy by AdAge, January 29, 2007 — Over the past two years, my contributions to Advertising Age have ultimately supported a single theme: Our fast-changing world is forcing a massive reinvention of the marketing function and its leadership. And those senior-level marketers who can't anticipate and embrace the implications and opportunities will be marginalized, at best, in their roles.

Category: Marketing Strategy
Tags: American Express, McDonalds, Staples, Yahoo, CMO

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