Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JAN 2007

Living in the Age of Attraction

Heart of the Matter: Marketers Must Connect Emotionally With Consumers

CMO Strategy by AdAge, January 29, 2007 — I spent many of my early years in marketing in the Middle East for Procter & Gamble and Gillette. It was buying and selling at its most elemental. Each street had its own specialties, its own fragrances, its own community.

Categories: Brand Strategy, Customer Experience
Tags: Consumer Insights, Trends

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