Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JAN 2007

Brands come alive

Marketing Week, January 25, 2007 — It must be dispiriting being a creative or account director working in broadcasting advertising. It seems to have become a medium that is easy to bypass. The whole idea of interrupting someone's viewing enjoyment to present that person with a commercial message is beginning to sound archaic.

Categories: Marketing Strategy, Customer Experience
Tags: Mazda, O2, Event & Experiential Marketing

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