Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JUN 2006

2006 Media Comparisons Study

KnowThis, June 1, 2006 — The Media Comparisons Study, commissioned by the Television Bureau of Advertising, has been the “go to” source for multi-media comparisons since the 1970s.

Category: Marketing Strategy
Tags: Advertising, Media Mix

Related Factoids

Americans 18 years and older spend an average of 4.4 hours a day with media: 58.3% of that time is on TV, 22.3% with radio, 12.4% on the internet, 4.4% with newspapers, 2% with magazines
Americans say television is the medium where they are most likely to learn about products or brands.
It is still a television-centric world. At the end of the 2004-2005 broadcast year, Nielsen announced that viewing levels were at an all-time high. Household viewing, at 8 hours and 11 minutes per day, was up 10 minutes over the prior season
Television reaches more of an advertiser’s prospects each day than any other medium, and adults spend significantly more time with television than with other media, in almost every major demographic segment.

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