Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›
JAN 2007

Call It MyNewspaperSpace†

At NAA: Newspapers Embracing Social Networking

Advertising Age, January 30, 2007 — As stodgy old newspapers begin to think of themselves in digital terms, they're increasingly looking to MySpace — the unedited, consumer-generated and not-infrequently-profane social-networking site purchased by News Corp. in 2005 — as an unlikely role model.

Category: New Media Marketing
Tags: Growth, Online Marketing, Social Networking

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