A More-Targeted World Isn't Necessarily a More Civilized One†

Our Alarming Momentum Toward a Narrowing of the Collective Mind

Advertising Age, January 29, 2007 — Better, narrower targeting in the marketing world is taken as an absolute good, if not the holy grail. And certainly it behooves marketers to seek audiences open to their messages, and to tailor messages to heavy users of their products.