Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›
JAN 2007

A More-Targeted World Isn't Necessarily a More Civilized One†

Our Alarming Momentum Toward a Narrowing of the Collective Mind

Advertising Age, January 29, 2007 — Better, narrower targeting in the marketing world is taken as an absolute good, if not the holy grail. And certainly it behooves marketers to seek audiences open to their messages, and to tailor messages to heavy users of their products.

Category: Marketing Strategy
Tag: Customer Targeting

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article