Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JAN 2007

An Old Dice Game Catches On Again, Pushed by P&G†

In Bunco, It Sees a Way To Pitch Heartburn Drug; Living the Joanne Lifestyle

Wall Street Journal, January 30, 2007 — Arriving at a home in Cincinnati for an evening of a dice game called bunco, Clarissa Niese was greeted with an extensive array of food and drink. "I could immediately see the relevancy to heartburn," says Ms. Niese, an assistant brand manager at Procter & Gamble Co.

Category: Marketing Strategy
Tags: P&G, Consumer Insights, Marketing Tactic, Research

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