An Old Dice Game Catches On Again, Pushed by P&G†

In Bunco, It Sees a Way To Pitch Heartburn Drug; Living the Joanne Lifestyle

Wall Street Journal, January 30, 2007 — Arriving at a home in Cincinnati for an evening of a dice game called bunco, Clarissa Niese was greeted with an extensive array of food and drink. "I could immediately see the relevancy to heartburn," says Ms. Niese, an assistant brand manager at Procter & Gamble Co.