Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JAN 2007

Measuring Bowl ROI? Good Luck†

Marketers Struggle to Put Number on Internet Buzz, WOM, Overall Viewership

Advertising Age, January 29, 2007 — For all the time, energy and angst marketers spend crafting the perfect Super Bowl spot, it's a relative breeze compared to trying to prove its return on investment.

Categories: Marketing Strategy, Marketing Effectiveness
Tags: Advertising, Marketing Effectiveness ROI, Metrics & Measurement

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