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JAN 2007

Measuring Bowl ROI? Good Luck†

Marketers Struggle to Put Number on Internet Buzz, WOM, Overall Viewership

Advertising Age, January 29, 2007 — For all the time, energy and angst marketers spend crafting the perfect Super Bowl spot, it's a relative breeze compared to trying to prove its return on investment.

Category: Marketing
Tags: Advertising, marketing effectiveness, Marketing Effectiveness ROI, Metrics & Measurement

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