Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JAN 2007

P&G, Unilever Sit Out the Super Bowl†

Package-Goods Giants Avoid Clutter of Big Day, Learn to Build Own Buzz

Advertising Age, January 29, 2007 — Every January the country's major marketers ponder the same question: Is a Super Bowl ad worth the money? This year two of the biggest, savviest advertisers out there, Procter & Gamble and Unilever, decided the answer is no — believing they can get better bang for their buck playing on fields that aren't so crowded with a slew of outsized commercials.

Category: Marketing Strategy
Tags: Cadillac, P&G, Unilever, Advertising

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