Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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JAN 2007

This Frog Speaks Volumes About Word-of-Mouth†

Webkinz Sell by the Millions -- Without Advertising

Advertising Age, January 22, 2007 — Starbucks, Amazon, Palm and ... Webkinz. If you haven't got kids, it's possible you just haven't heard of them yet, but these Beanie Babies on steroids are following in the footsteps of some of the great word-of-mouth marketing success stories as they take over the nation's playgrounds.

Category: Marketing Strategy
Tags: Webkinz, Buzz & Viral Marketing, Launch Strategy

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