Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›
JAN 2007

Companies Extend Brand Names

MSN, January 25, 2007 — Today Show profiles the proliferation of brand extensions

Categories: Brand Strategy, Brand Blunders
Tag: Harley-Davidson

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