Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JAN 2007

Can a Re-Engineered Kleenex Cure a Brand's Sniffles?†

Assailed by Generics, Kimberly-Clark Bets On a Virus Fighter

Wall Street Journal, January 22, 2007 — Everywhere you look, Kleenex is under siege. Cheap generic tissue is tearing into its market share. Meanwhile, it faces mounting pressure in a consumer-products industry obsessed with infusing even humble paper products with innovation and high-tech ingredients.

Category: Innovation
Tags: Kleenex, Growth, New Products, Repositioning

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