Bright Lights, Big Challenge†

Why China's $700 Bil. market is as much an obstacle as an opportunity for marketers

Adweek, January 15, 2007 — Just 10 years ago, Procter & Gamble's Crest brand was unknown to China's population, most of whom seldom—if ever—brushed their teeth. Now P&G, the country's largest consumer products company, sells more tubes of toothpaste there than it does in America, where Crest has been on store shelves for 52 years.