Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
DEC 2006

THE WAY WE LIVE NOW: 12-17-06: CONSUMED; Ad Play

New York Times, December 17, 2006 — About two years ago, the office-supply chain Staples began a new advertising campaign. According to Shira Goodman, Staples' top marketing executive, the chain decided to peddle the perception that it's a particularly easy place to shop. ''All of our ad gurus got together and said, 'How do we make this amorphous concept of ''easy'' very tangible, so our consumers can really hang on to it?'

Category: Brand Strategy
Tags: Staples, Advertising, Marketing Tactic

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