Marketing Factoids

  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
  • Nearly four out of 10 online merchants surveyed used social networks source ›
  • more factoids ›
JAN 2007

Dial "M" for Marketing†

Cellphones and other mobile devices are the latest frontier for eager brand marketers. But will users really listen, or just hang up?

Brandweek, January 8, 2007 — It's a grey winter day for train commuters on the Northeast Corridor. Crammed into his seat on his way into Manhattan, a businessman uses his cell phone to log onto Weather.com just to see if there's some sunshine on the way.

Category: New Media Marketing
Tags: Burger King, Elle, Ford, Jeep, Maxim, Pepsi, Sheetz, Toyota, Marketing Tactic, Mobile

Related Factoids

72.4% of adults in the US have a cell phone (according to Mediamark Research)
Click through rates (for mobile banner ads) are 3% to 5% due to the "novelty factor"
More than a quarter (26%) of cell-phone subscribers say they'd be willing to watch ads on their cell phones

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