Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›
NOV 2006

American Express, Credit Suisse Bridge the Brand Gap

Inside 1to1, November 20, 2006 — One theme that emerged at the Conference Board's annual Marketing Conference earlier this month was the importance of a consistent brand experience, not only for customers, but for employees as well.

Category: Brand Strategy
Tags: American Express, Credit Suisse, Employee Engagement

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article