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JUN 2006

JC Penney, Red Bull, Estee Lauder Play the Numbers Game

Inside 1to1, June 26, 2006 — With sales revenue gains measured in the single digits for most companies, consumer packaged goods is truly an industry where customers are scarce and valuable resources. However, companies on both the supply and retail side are using business intelligence at more aggressive levels than ever before.

Category: Marketing
Tags: Estee Lauder, JC Penney, Red Bull, marketing effectiveness, Marketing Effectiveness ROI

Related Factoid

A survey of 300 major packaged goods retailers from Consumer Goods Technology (GCT) magazine and Gartner research shows that the top ranked customer-facing action item over the next 18 months will be the need to provide retail associates with better information tools (selected by 43 percent of respondents).

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